Best Trails
Service design & App design
Created in May 2022
The current state of travel planning presents three major challenges. First, travelers are often bombarded with information, making it difficult to manage and organize effectively. Second, traditional travel schedules are susceptible to inefficiencies in terms of both time and cost. Finally, the inevitable unexpected events that arise during a trip can be complex and time-consuming to manage within existing travel plans.
DATA AND RESEARCH
PERSONAS
JOURNEY MAP
SOLUTION
Recognizing the challenges travelers face in managing complex information and planning flexible routes, a mobile app designed that empowers users to curate personalized journeys. This app leverages intelligent location services to provide real-time path recommendations and curated suggestions for scenic spots, ultimately enhancing the travel experience.
DESIGN
HOW IMPACT
LEARNING
